Building a Business That Actually Helps Family Caregivers

Building a Business That Actually Helps Family Caregivers

Family caregivers are holding up our healthcare system with sheer grit and love — often unpaid, undertrained, and overwhelmed. They’re caring for parents with dementia, kids with disabilities, or spouses in recovery, all while managing jobs, households, and their own well-being. If you're thinking about building a business to support this community, you’re not just meeting a market need — you’re entering a space that demands empathy, clarity, and commitment. The best businesses in this arena don’t just offer solutions — they offer relief. Start by listening more than you pitch, speak like a human, and above all, design with burnout in mind.